Sustainable Markets Initiative

Building a Sustainable Future

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    For Nature, People, and Planet

    For more than five decades, His Majesty King Charles III has been a champion for the fight against climate change and biodiversity loss. 

    The Sustainable Markets Initiative was launched by His Majesty King Charles III, then The Prince of Wales, in 2020 at the World Economic Forum’s Annual Meeting in Davos. As the ‘go-to’ global private sector organisation on sustainable transition, the Sustainable Markets Initiative’s power to convene top organisations from industry and the financial services, alongside governments, is key to innovating, accelerating and delivering on a just, sustainable and prosperous future. 

    The Sustainable Markets Initiative’s mandate, better known as the Terra Carta, has a mission to build a coordinated global effort to enable the private sector to accelerate the achievement of global climate, biodiversity and Sustainable Development Goal targets. The Terra Carta was launched in 2021 at the One Planet Summit and reflects a set of guiding principles and bold actions to 2030 - putting Nature, People and Planet at the heart of global value creation. Read more.

    Making an Impact


    Global companies awarded with Terra Carta Seal


    CEO-led Task Forces


    Members from across global industries and sectors


    Country Council


    Regional Council

    Poster His Royal Highness
    His Majesty King Charles III Call to Action

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    Sustainable Markets Initiative Limited

    Registered in England & Wales. Company Number 14752095

    Registered Office: One St Peter’s Square, Manchester, United Kingdom, M2 3AE