Terra Carta

Building a sustainable future

About the Terra Carta

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Towards sustainable markets

The Sustainable Markets Initiative aims to lead and accelerate the world's transition to a sustainable future by putting Nature, People and Planet at the heart of global value creation.

About the SMI

It is time to align sustainable solutions with funding in a way that can transform the marketplace. I am greatly encouraged that the members of my Sustainable Markets Initiative are starting to lead the way.

His Royal Highness The Prince of Wales

A new economic model

In sustainable markets, the economy operates in favour of people and planet while contributing to growth and prosperity. To achieve this we need three major market transformations:

A dramatic shift in corporate business models 
An aligned, incentivised and mobilised financial system 
An enabling environment that attracts investment and incentivises action

Read about our approach

RE:TV is a showcase for inspiring innovations and ideas that point the way towards a sustainable future, curated by editor-in-chief, His Royal Highness The Prince Of Wales.