Terra Carta
Building a sustainable future
For Nature, People, and Planet
For more than five decades, His Royal Highness The Prince of Wales has been a champion for the fight against climate change and biodiversity loss.
Launched by His Royal Highness at The World Economic Forum 2020 Annual Meeting in Davos, and under the mandate of the Terra Carta, the Sustainable Markets Initiative's mission is to build a coordinated global effort to enable the private sector to accelerate the transition to a sustainable future.
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The Terra Carta, a charter for change
In sustainable markets, the economy operates in favour of people and planet while contributing to growth and prosperity. The Terra Carta is the charter that provides a roadmap to 2030 for businesses to move towards sustainable markets; one that will harness the power of Nature combined with the transformative power, innovation and resources of the private sector.
Under the mandate of the Terra Carta, the Sustainable Markets Initiative will encourage three major market transformations:
A dramatic shift in corporate strategies and operations
A reformed global financial system
An enabling environment that attracts investment and incentivises action
Sustainable Markets Initiative
Vision
A sustainable future for Nature, People, and Planet.
Mission
To build a coordinated global effort to enable the private sector to accelerate the transition to a sustainable future.
Action
His Royal Highness is gathering a global ‘coalition of the willing’ who share the vision around the need to accelerate global progress towards a sustainable future.
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Convening Decision Makers
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Task Forces
SMI's private sector CEOs come together in Task Forces by sector to drive collective action towards a sustainable future. The CEOs set priorities and oversee progress made by working groups.
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Country Engagement
SMI engages countries around the world to accelerate and scale their transition efforts. It does this by linking them to expertise and investment to realise sustainability priorities, and by convening Country Councils to support national transition plans.
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Founding and Strategic Partnerships
The 'coalition of the willing' supporting the SMI includes representatives across public, private, and philanthropic sectors to help accelerate a sustainable future.
Unlocking Investment
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Natural Capital Investment Alliance (NCIA)
The NCIA is a key vehicle to delivering on the Terra Carta's ambitions. At COP26, the NCIA announced a commitment to mobilise at least $10 Billion in investment into Natural Capital assets in 2022, with an ambition to scale that investment in coming years.
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Scaling Private Sector Investment (SPSI)
Led by top professional services companies, the goal of the SPSI Initiative is to find new ways to harness private capital and bring together critical stakeholders to work towards the standardisation that is essential to scaling private capital flows.
Inspiring Innovation
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Terra Carta Design Lab
The Terra Carta Design Lab, launched by His Royal Highness with Sir Jony Ive, is a collaboration with the Royal College of Art. It invites the world’s most talent design students to design high-impact, low-cost solutions for Nature, People, and Planet.
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RE:TV
A content platform showcasing the most inspiring business innovations and ideas for a sustainable future through a series of films curated by editor-in-chief, HRH The Prince of Wales.
Stay updated
Latest news
Press release from the SMI 27 April 2022 Meet the winners of His Royal Highness The Prince of Wales and Sir Jony Ive’s Terra Carta Design Lab, in partnership with the Royal College of Art
To mark International Design Day, the Sustainable Markets Initiative (SMI) and the Royal College of Art (RCA) have announced the winners of the Terra Carta Design Lab.
Press release from the SMI 20 April 2022 Fashion Task Force unveils its Manifesto for Regenerative Fashion
The SMI Fashion Task Force, chaired by entrepreneur Federico Marchetti, has today announced its new Regenerative Fashion Manifesto which has been developed in partnership with the Circular Bioeconomy Alliance, led by scientist Marc Palahi.
Press release from the SMI 23 March 2022 Asset Manager & Asset Owner Task Force Launch a Suite of Resources
The SMI Asset Manager & Asset Owner Task Force launch resources to help institutional investors pursue net-zero; including guidance on asset stewardship & allocation and portfolio construction, and recommendations to accelerate transition finance.
Posted by Vogue 20 February 2022 Inside The Luxury Fashion Industry’s Big Sustainability Push
Posted by Forbes 28 January 2022 ESG Is Banking’s Next Big Thing
Posted by The Daily Telegraph 21 January 2022 Face mask for cows among finalists for Prince Charles' climate crisis prize
Available for download
Resources
Refinitiv May 2021 Energy Transition
Roundtable briefing note.
Refinitiv April 2021 Private Equity and Sustainability
Roundtable briefing note.
Sustainable Markets March 2021 The Circular Bioeconomy Alliance Leaflet
The Circular Bioeconomy Alliance has been established to accelerate the transition to a circular bioeconomy that is climate neutral, inclusive and prospers in harmony with nature.
Refinitiv March 2021 Plastics
Roundtable briefing note.
Refinitiv February 2021 Shipping
Roundtable briefing note.
Refinitiv February 2021 Insurance
Roundtable briefing note.