Terra Carta
Building a sustainable future
For Nature, People, and Planet
For more than five decades, His Royal Highness The Prince of Wales has been a champion for the fight against climate change and biodiversity loss.
Launched by His Royal Highness at The World Economic Forum 2020 Annual Meeting in Davos, and under the mandate of the Terra Carta, the Sustainable Markets Initiative's mission is to build a coordinated global effort to enable the private sector to accelerate the transition to a sustainable future.
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The Terra Carta, a charter for change
In sustainable markets, the economy operates in favour of people and planet while contributing to growth and prosperity. The Terra Carta is the charter that provides a roadmap to 2030 for businesses to move towards sustainable markets; one that will harness the power of Nature combined with the transformative power, innovation and resources of the private sector.
Under the mandate of the Terra Carta, the Sustainable Markets Initiative will encourage three major market transformations:
A dramatic shift in corporate strategies and operations
A reformed global financial system
An enabling environment that attracts investment and incentivises action
Sustainable Markets Initiative
Vision
A sustainable future for Nature, People, and Planet.
Mission
To build a coordinated global effort to enable the private sector to accelerate the transition to a sustainable future.
Action
His Royal Highness is gathering a global ‘coalition of the willing’ who share the vision around the need to accelerate global progress towards a sustainable future.
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Convening Decision Makers
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Task Forces
SMI's private sector CEOs come together in Task Forces by sector to drive collective action towards a sustainable future. The CEOs set priorities and oversee progress made by working groups.
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Country Engagement
SMI engages countries around the world to accelerate and scale their transition efforts. It does this by linking them to expertise and investment to realise sustainability priorities, and by convening Country Councils to support national transition plans.
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Founding and Strategic Partnerships
The 'coalition of the willing' supporting the SMI includes representatives across public, private, and philanthropic sectors to help accelerate a sustainable future.
Unlocking Investment
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Natural Capital Investment Alliance (NCIA)
The NCIA is a key vehicle to delivering on the Terra Carta's ambitions. At COP26, the NCIA announced a commitment to mobilise at least $10 Billion in investment into Natural Capital assets in 2022, with an ambition to scale that investment in coming years.
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Scaling Private Sector Investment (SPSI)
Led by top professional services companies, the goal of the SPSI Initiative is to find new ways to harness private capital and bring together critical stakeholders to work towards the standardisation that is essential to scaling private capital flows.
Inspiring Innovation
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Terra Carta Design Lab
The Terra Carta Design Lab, launched by His Royal Highness with Sir Jony Ive, is a collaboration with the Royal College of Art. It invites the world’s most talent design students to design high-impact, low-cost solutions for Nature, People, and Planet.
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RE:TV
A content platform showcasing the most inspiring business innovations and ideas for a sustainable future through a series of films curated by editor-in-chief, HRH The Prince of Wales.
Stay updated
Latest news
Press release from the SMI 04 August 2022 Major insurers and brokers launch Global Pledge for Sustainable Supply Chains
The Insurance Task Force (ITF), part of His Royal Highness The Prince of Wales’ Sustainable Markets Initiative (SMI), has today launched a Global Supply Chain Pledge which aims to drive greater sustainability across insurance industry supply chains.
Posted by Wallpaper* 11 July 2022 HRH Prince Charles and Sir Jony Ive on designing for a better world
Press release from the SMI 26 June 2022 Flipping the Switch
As G7 leaders gather for this year’s meeting in Germany, we offer three critical areas for action.
Press release from the SMI 23 June 2022 Launch of sustainable infrastructure accelerator partnership provides catalyst for global transition to sustainable future
Today the Sustainable Markets Initiative, Sustainable Infrastructure Foundation and FAST-Infra Platform sign a partnership to accelerate private sector investment into sustainable infrastructure.
Posted by Edie 17 June 2022 Food majors join new sustainable Agribusiness task force
Posted by Mail Online 27 April 2022 Prince Charles visits the finalists of his Terra Carta Design Lab competition
Available for download
Resources
Refinitiv May 2021 Energy Transition
Roundtable briefing note.
Refinitiv April 2021 Private Equity and Sustainability
Roundtable briefing note.
Sustainable Markets March 2021 The Circular Bioeconomy Alliance Leaflet
The Circular Bioeconomy Alliance has been established to accelerate the transition to a circular bioeconomy that is climate neutral, inclusive and prospers in harmony with nature.
Refinitiv March 2021 Plastics
Roundtable briefing note.
Refinitiv February 2021 Shipping
Roundtable briefing note.
Refinitiv February 2021 Insurance
Roundtable briefing note.