Terra Carta

Building a sustainable future

About the Terra Carta

Scroll down

Towards sustainable markets

For more than five decades, His Royal Highness The Prince of Wales has been a champion for the fight against climate change and biodiversity loss.

With the Sustainable Markets Initiative, His Royal Highness is gathering a global ‘coalition of the willing’ who share the vision around the need to accelerate global progress towards a sustainable future.

The Sustainable Markets Initiative was launched by His Royal Highness at The World Economic Forum 2020 Annual Meeting in Davos together with a 10-point action plan to kickstart bold and imaginative action across the next decade.

A new economic model

In sustainable markets, the economy operates in favour of people and planet while contributing to growth and prosperity. To achieve this we need three major market transformations:

A dramatic shift in corporate business models 
An aligned, incentivised and mobilised financial system 
An enabling environment that attracts investment and incentivises action

Read about our approach

His Royal Highness's call to action

Delivering action and results

The Sustainable Markets Initiative currently consists of several programmes aimed at creating global engagement, inspiring change and accelerating investments towards sustainable markets:

From vision to action

Industry Roundtables

A series of industry and issue-specific roundtables bringing together system innovators, investors and decision-makers to start charting the course and committing to tangible actions.

To date, the Sustainable Markets Initiative has hosted more than a dozen roundtable discussions and brought hundreds of business leaders into the discussion.

See all Roundtables

Facilitating acceleration

Country engagement

Engaging with country leaders to support their transition efforts and to link them with industry and investment that are in line with their national transition priorities with the aim of facilitating acceleration and scale.

Inspiring ideas

RE:TV

A content platform showcasing the most inspiring business innovations and ideas for a sustainable future through a series of films curated by editor-in-chief, HRH The Prince of Wales.

RE:TV went live in September 2020 at the 75th United Nations General Assembly to promote the Sustainable Markets Initiative globally.

Watch RE:TV

Flagship initiatives

Terra Carta A charter that provides a roadmap to 2030 for businesses to move towards an ambitious and sustainable future; one that will harness the power of Nature combined with the transformative power, innovation and resources of the private sector.
NCIA: At the One Planet Summit in January, HRH The Prince of Wales announced the Natural Capital Investment Alliance (NCIA) as an important and aligned theme to the Terra Carta. The NCIA aims to attract members from the finance community to create scale in natural capital investing
G7 In June 2021, HRH met G7 leaders and CEOs to call for coordinated action to tackle climate change. This was the first time CEOs had an official meeting with world leaders at a G7 Summit focussed on building a sustainable future. The CEOs represent over 300 global business leaders who form part of the ‘Coalition of the Willing’ convened by The Prince of Wales as part of the Sustainable Markets Initiative.
The Terra Carta Design Lab, is an initiative launched by HRH with Sir Jony Ive. In collaboration with the Royal College of Art (RCA), the Terra Carta Design Lab invites the world’s most talent design students to design high-impact, low-cost solutions for Nature, People and Planet. Link to press release