Terra Carta

Building a sustainable future

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Towards sustainable markets

The Sustainable Markets Initiative aims to lead and accelerate the world's transition to a sustainable future by putting Nature, People and Planet at the heart of global value creation.

Poster: SMI info video loop

It is time to align sustainable solutions with funding in a way that can transform the marketplace. I am greatly encouraged that the members of my Sustainable Markets Initiative are starting to lead the way.

His Royal Highness The Prince of Wales
Thumbnail - HRH Davos speech

A new economic model

In sustainable markets, the economy operates in favour of people and planet while contributing to growth and prosperity. To achieve this we need three major market transformations:

  • A dramatic shift in corporate business models


  • An aligned, incentivised and mobilised financial system


  • An enabling environment that attracts investment and incentivises action

Poster: New economic model video loop