
As part of the Sustainable Markets Initiative, HRH The Prince of Wales, announces the ‘Terra Carta’ – a charter that puts sustainability at the heart of the private sector.
HRH The Prince of Wales’s urgent appeal comes as HRH marks 50 years of campaigning for the environment.
Marking a year since HRH announced his Sustainable Markets Initiative at Davos, the Terra Carta offers the basis of a recovery plan to 2030 that puts Nature, People and Planet at the heart of global value creation.
The 'Terra Carta' offers the basis of a recovery plan that puts Nature, People and Planet at the heart of global value creation – one that will harness the precious, irreplaceable power of Nature combined with the transformative innovation and resources of the private sector.

Speaking at the One Planet Summit in France on 11th January 2021 – HRH The Prince of Wales unveiled the Terra Carta – which provides a roadmap to 2030 for businesses to move towards an ambitious and sustainable future; one that will harness the power of Nature combined with the transformative power, innovation and resources of the private sector.
HRH The Prince of Wales is making an urgent appeal to private sector leaders around the world to join this endeavour and to give their support to the Terra Carta.
One of Terra Carta’s actions was initiated at the One Planet Summit in Paris, with the creation of a Natural Capital Investors Alliance targeting $10 billion by 2022.
About the Terra Carta
Deriving its name from the historic Magna Carta, which inspired a belief in the fundamental rights and liberties of people over 800 years ago, the Terra Carta aims to reunite people and planet, by giving fundamental rights and value to Nature, ensuring a lasting impact and tangible legacy for this generation.
Contact
For more information, please contact info@sustainable-markets.org
If you are interested in becoming a supporter of the Terra Carta including being publicly named, please email your CEO and company name to info@sustainable-markets.org
Supporters should have a sound ESG reputation and public credentials. It is preferable that the Global CEO be named.
Downloads
The Terra Carta has been designed by Sir Jony Ive (the former chief design officer at Apple) and his new team at LoveFrom.
Supporters
227
Private Sector206
Professional Associations20
Civil Society1
Bank of America Brian Moynihan
Chairman and CEO
AstraZeneca Pascal Soriot
CEO
Unilever Alan Jope
CEO
BlackRock Larry Fink
Chairman & CEO
Fidelity International Anne Richards
CEO
Dalmia Cement (Bharat) Ltd. Mahendra Singhi
Managing Director & CEO
Wells Fargo Asset Management Nicolaas Marais
CEO
State Street Ronald P. O’Hanley
Chairman and CEO
EY Carmine Di Sibio
Global Chairman & CEO
Coutts Peter Flavel
CEO
BP Benard Looney
CEO
Royal Dutch Shell plc. Ben van Beurden
CEO
KPMG International William B. Thomas
Chairman and CEO
HSBC Noel Quinn
Group Chief Executive
Mahindra Group Anand Mahindra
Chairman
Schroders Peter Harrison
Group CEO
Manyone David Fellah
Co-CEO and Founder
Freuds Arlo Brady
CEO
LoveFrom Sir Jony Ive
Founder
Refinitiv David Craig
CEO
Pollination Group Tony O'Sullivan
Founder
Lombard Odier Hubert Keller
Managing Partner
Drax Will Gardiner
Group CEO
Eurasian Resources Group Benedikt Sobotka
CEO
Compass Group Dominic Blakemore
Group CEO
Renew power India Sumant Sinha
Chairman and Managing Director
Polymateria Niall Dunne
CEO
CCm Technologies Pawel Kisielewski
CEO
lanzatech Jennifer Holmgren
CEO
Signify Eric Rondolat
Global CEO
Heathrow Airport John Holland-Kaye
CEO
Reforest'Action Stephane Hallaire
CEO & Founder
Anglian Water Peter Simpson
CEO
Modo Alessandro Lanaro
CEO
Aquapak Mark Lapping
CEO
8 Rivers and Net Power Bill Brown
CEO
Boehringer Ingelheim UK & Ireland Uday Bose
Managing Director
Robertson Elliot Robertson
Chief Executive Officer
E.ON SE Dr.-Ing. Leonhard Birnbaum
COO (Incoming Chairman)
Telefonica UK (O2) Mark Evans
CEO
Severn Trent Liv Garfield
CEO
Thames Water Sarah Bentley
CEO
Rockefeller Capital Management Gregory J. Fleming
President and CEO
Storebrand Asset Management Jan Erik Saugestad
CEO
Northumbrian Water Group Heidi Mottram CBE
CEO
Genesys Tony Bates
CEO
HH Global Robert Macmillan
CEO
Bulb Hayden Wood
CEO
Macquarie Group Shemara Wikramanayake
CEO
Cipla Limited Mr Umang Vohra
Managing Director and Global CEO
Royal DSM Feike Sijbesma
Honorary Chairman
Spirax-Sarco Engineering plc Nicholas Anderson
CEO
Blue Skies Holdings Ltd Hugh Pile and Anthony Pile
CEO and Chairman
John Lewis Partnership Sharon White
Chairman
Aviva plc Amanda Blanc
Global CEO
Wates Group David Allen
CEO
Corporate Knights Toby A.A. Heaps
CEO
AON plc Gregory C. Case
CEO
Puraffinity Henrik Hagemann
CEO and Co-Founder
Green Fuels James Hygate
CEO
Natural Impact Group Pty Ltd Rod Holden
Founder and CEO
Williamson Tea Philip Magor
CEO
Utility Team Delvin Lane
CEO
Oakham Wealth Management Ltd Paul Denley
Chief Executive
DOSE Group Gavin Birchall
Managing Director
Agramondis Johanna Joy Farrell
CEO
Le Toy Van Steven Le Van
Owner
Climax Community Dickon Leigh-Wood
CEO and Co-Founder
Estates and Infrastructure Group Mark Worrall
Chief Executive
Viridian Nutrition Cheryl Thallon
CEO and Founder
StreetCube Pascal Gerrard FRSA
Founder
Conservation Capital (CC) Giles Davies
Chairman and Founder
Kind Community Caner Veli
Founder and CEO
Around Noon Gareth Chambers
CEO
Bounty Pest Control Martin Rose-King
Partner
David Inman Environmental Management Ltd (DIEM Ltd) David Inman
Director
Detox Kitchen Lily Simpson
Founder and CEO
Everland Marketing Gerald Prolman
CEO
Green Dentistry UK Davinder Raju
Director
Green Motion International Richard Lowden
CEO
Growth Catalyst Fund Vuyo Jack and Sithembiso Ntombela
Co-Founders
Impact Capital Robert Whitton
Founder and Group CEO
Lisa Franklin Lisa Franklin
CEO and Founder
Neev Fund Mr Manav Bansal
CEO
Peace City . World, Limited John Mavrak and Dr. Riadh Toukabri
Chairman and President
Peartree Cleaning Services Ltd Bradley Reames and Claire Fowler
Founders
SD Strategies Alexander Ochs
CEO
Terra Nova Planning and research INC John D. Criste
President and Principal
Maanch Darshita Gillies
Founder and CEO
Earth 51 Akhil Handa
CEO and Founder
Forces Recruitment Solutions Group Ltd Graham Brown
Managing Director
Astute Transformations Chris Ledgard
Company Director
Calibre Gold Ltd Kevin M. O'Doherty and Theresa Kahn O'Doherty
CEOs
EarthRise Productions Matt Maynard
Joint Founder
Eco Brixs Andy Bownds and Gee Elliott
Co-Founders
Ground Control Ltd Simon Morrish
CEO
House of Baukjen Geoff van Sonsbeeck
CEO
Judes Carbon Negative Ice Cream James Wright
Managing Director
Magazine Automotor Mario Méndez
CEO
South Pole Renat Heuberger
CEO
SteveLister.com Steve Lister
Managing Director
Travel Matters Karen Simmonds
Founder
ENSO Gunnlaugur Erlendsson
CEO
Furthr Henry Bishop
Company Director
Cornelia James Andrew Lawson
Director
Hexcite Group Marcus Moir
Chairman
Troup Bywaters + Anders Peter Anderson
Managing Partner
Blackmoor Investment Partners Limited Doug S. Smith
Managing Partner
SP Broadway David McFarlane
Director
Ecosulis Cain Blythe
Managing Director
Flatfish Steve Stansfield
CEO
Herne Ltd Edward Magor
CEO and Founder
Noble Hill Wine Estate Kristopher Tillery
Winemaker and Proprietor
Stockton Drilling Limited Fiona O’Connell
Managing Director
TechInnocens Matthew Newman
CEO
Wild Dog Design Michael Hughes
Managing Director and Founder
Kazakhstan Kagazy PLC Tomas Mateos Werner
CEO
Perfect Colours Limited Jason Burroughs
Managing Director
Docker Bakery Wesley Burden
Owner
Float8 Ltd Kev Draper
Founder and CEO
Treedom srl Federico Garcea
CEO
Brand Medicine Julia Walsh
CEO
Symphony Michael Laurier
CEO
Serendib Assets and Biomass Group Lucky Dissanayake
Founder
EECO2 Robert Wallace
Managing Director
Hypnos Limited James Keen
CEO
Stans Window Cleaning Stanislaw Wojcik
Owner
3Ti Energy Hubs Tim Evans
Founder and CEO
DCUK Craig Wensley
Managing Director
Paint The Town Green Phil Robinson
Founder and Owner
Calluna Graphix Heather Crowe
Owner
Smyle Creative Limited Keith O'Loughlin
CEO
Harvest Bundle Ltd Ben White-Hamilton
Founder
The Business Services Association Mark Fox
Chief Executive
Re-Generation Earth Doug Wanstall
Managing Director
Terrabotics Gareth Morgan
CEO and Founder
Solkiki Chocolatemaker Robert Spink
Owner
thevaluecircle David Cockayne
Managing Partner and Founder
Genervest BV & Stichting Genervest Phillip Stovold
Managing Director
SciQuip Matt Brooksbank
CEO
Noble Helium Justyn Wood
CEO
Johnstons of Elgin Simon Cotton
CEO
Impact International David Williams
Founder and CEO
good-response Arved Lüth
CEO
C Level Daren Howarth
CEO and Founder
Celtic Renewables Mark Simmers
CEO
Cousin Ltd Matt Booker
Founding Director
Bates Wells Martin Bunch
Managing Partner
Blackford Group Limited Tom Aldridge
Managing Director
Clearly PR Paul MacKenzie-Cummins
Founder and Managing Partner
Higginson Strategy John Higginson
CEO
LF Conservation and Preservation Lorraine Finch
Director
Oriel Systems Limited Richard Earle
Chairman and CEO
The Nue Co. Charlie Gower and Juliana Miller
Founders
Boom Supersonic Blake Scholl
Founder and CEO
Intelligent Land Investments Group Plc Mark Wilson
CEO
Provenance Capital Group Adrian Rodrigues
Global CEO
Pulse Brands Simon Milton
CEO and Founder
Seeds of Green Ltd Briony Davies
CEO
Polar Insight James Tattersfield
Founder and CEO
GOODVISION Ivri Verbin
CEO
Berry Bros & Rudd Lizzy Rudd
Chairman
sense Michael Phillips
CEO
Carbon Intelligence Cian Duggan
Founder
OGTC Colette Cohen OBE
CEO
The Future Forest Company Jim Mann
CEO
Ecological Planning & Research Ltd Ben Kite
Managing Director
Bgreen Philippa Settels
Founder
Amazonia Impact Ventures Pajani Singah
Founder
Floreon-Transforming Packaging Ltd Shaun Chatterton
CEO and Founder
Laverock Law Cottages Dave and Harvest Harris-Jones
Founders
CCETv Barry Chattington
Editor-in-Chief
Flood Re Andy Bord
CEO
Klere Paul Crowe
Founder and CEO
SA Green Fitness Roger Eldergill
Managing Director
Terravesta George Robinson and William Cracroft-Eley
Managing Director and Chairman
TomorrowX Kostas Siourthas
CEO
Floreon-Transforming Packaging Ltd. Shaun Chatterton
Founder and CEO
Fox Communications Lysbeth Fox
Founder and Managing Director
Helical plc Gerald Kaye
CEO
Continuus Materials Joaquin Fernandez Silva
Executive Chairman
Maisemanhoitopalvelut / Green Services Maarten Odde de Bonniot co. Maarten J. Odde de Bonniot
Founder and CEO
Salsano Group Sandro Salsano
Principal
Gulf Capital Dr Karim El Solh
CEO
Shoosmiths Peter Duff and Simon Boss
Chairman and Chief Executive
Confused.com Louise O'Shea
CEO
Dobbies Garden Centres Graeme Jenkins
Chief Executive Officer
Heap & Partners Limited David Millar
Managing Director
Conjoined Business and Law Samantha Hubbard and Fayola-Maria Jack
CEO and Chairwoman
PLAYin CHOC Dominic Simler
Managing Director
Eco Strategies Efrat Elron
CEO
Adnams plc Dr Andy Wood
CEO
Cassinia Environmental Paul Dettman
Managing Partner
Clarity AI Rebeca Minguela
CEO and Founder
OLIO Tessa Clarke and Saasha Celestial-One
Co-Founders, CEO and COO
Park West Holdings Rob Nunn
CEO
CarbonQuota Dominic Harris
CEO
Bolt Beauty Lisa Sexton
CEO and Founder
Milk & Honey PR Kirsty Leighton
CEO and Founder
AGI Denim Javed Ahmed
CEO
Arenaflowers.com John Hackett
CEO
Valvona & Crolla Ltd Francesca Contini
CEO
Faradair Aerospace Limited Neil Chloughley
CEO and Founder
JustOne | Sustainability Consultancy Dave Carlos
CEO
Seas The Opportunity Fiona Trappe
Founder
Replenish Earth Dr Tia Kansara
CEO
IIGCC Stephanie Pfeifer
CEO
EFI Marc Palahí
Director
Climate Leadership Coalition Jouni Keronen
CEO
European Business Leaders Convention Caspar von Koskull
Chairman
The Sea20 Initiative Risto E. J. Penttila
Chief Coordinator
The Seaweed Alliance Fiona Trappe
Director and Co-Founder
CIFOR Robert Nasi
Director General
ICRAF Tony Simons
Director General
WaterAid UK Tim Wainwright
CEO
Plant A Million Emanuel Chipasha Chibesakunda
CEO
The Word Forest Organisation Tracey West
CEO
Lady Lawyer Village and Lady Lawyer Foundation Michela Cocchi
Founder and President
Sustainable Leather Foundation Deborah Taylor
President
BEAMZ Trust CIC Nick Coates
Founder
Positive Impact Commerce Jacqui Archer
Chair Person
World Commerce & Contracting Sally Guyer
Global CEO
BayTrust Alastair Rhodes
CEO
Partner Africa Sara Clancy
Executive Partner
Earthworm Bastien Sachet
CEO
London Chamber of Commerce and Industry Richard Burge
CEO
University of Sunderland Professor Peter Smith
Emeritus Professor