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    As part of the Sustainable Markets Initiative, The former Prince of Wales, launched the Terra Carta in 2021 – a mandate that puts sustainability at the heart of the private sector.

    Marking a year since The former Prince of Wales announced his Sustainable Markets Initiative at Davos in 2020, the Terra Carta is the guiding mandate for the Sustainable Markets Initiative, providing a proposed set of principles to 2030 that puts Nature, People and Planet at the heart of global value creation.

    The 'Terra Carta' offers the basis of a recovery plan that puts Nature, People and Planet at the heart of global value creation – one that will harness the precious, irreplaceable power of Nature combined with the transformative innovation and resources of the private sector.

    The former Prince of Wales
    HRH talking about the Terra Carta

    Organisations across public, private and philanthropic sectors can become Supporters of the Terra Carta and use the Ten Articles as guiding principles to inform their sustainability actions and decisions.

    The former Prince of Wales is making an urgent appeal to private sector leaders around the world to join this endeavour and confirm their support of the guiding principles laid out in the Terra Carta.

    About the Terra Carta Name

    Deriving its name from the historic Magna Carta, which inspired a belief in the fundamental rights and liberties of people over 800 years ago, the Terra Carta aims to reunite people and planet, by giving fundamental rights and value to Nature, ensuring a lasting impact and tangible legacy for this generation.

    Terra Carta Programmes

    The Terra Carta is a mandate setting ambitious and practical action to help the private sector accelerate their progress towards a sustainable future.


        If your organisation would like to learn more about the Terra Carta Programmes, please contact info@sustainable-markets.org


        The Terra Carta has been designed by Sir Jony Ive (the former chief design officer at Apple) and his new team at LoveFrom.