As part of the Sustainable Markets Initiative, His Royal Highness The Prince of Wales, launched the Terra Carta in 2021 – a mandate that puts sustainability at the heart of the private sector.
Marking a year since HRH announced his Sustainable Markets Initiative at Davos in 2020, the Terra Carta is the guiding mandate for the Sustainable Markets Initiative, providing a proposed set of principles to 2030 that puts Nature, People and Planet at the heart of global value creation.
His Royal Highness The Prince of Wales
The 'Terra Carta' offers the basis of a recovery plan that puts Nature, People and Planet at the heart of global value creation – one that will harness the precious, irreplaceable power of Nature combined with the transformative innovation and resources of the private sector.
Organisations across public, private and philanthropic sectors can become Supporters of the Terra Carta and use the Ten Articles as guiding principles to inform their sustainability actions and decisions.
HRH The Prince of Wales is making an urgent appeal to private sector leaders around the world to join this endeavour and confirm their support of the guiding principles laid out in the Terra Carta.
About the Terra Carta Name
Deriving its name from the historic Magna Carta, which inspired a belief in the fundamental rights and liberties of people over 800 years ago, the Terra Carta aims to reunite people and planet, by giving fundamental rights and value to Nature, ensuring a lasting impact and tangible legacy for this generation.