
As part of the Sustainable Markets Initiative, HRH The Prince of Wales, announces the ‘Terra Carta’ – a charter that puts sustainability at the heart of the private sector.
HRH The Prince of Wales’s urgent appeal comes as HRH marks 50 years of campaigning for the environment.
Marking a year since HRH announced his Sustainable Markets Initiative at Davos, the Terra Carta offers the basis of a recovery plan to 2030 that puts Nature, People and Planet at the heart of global value creation.
The 'Terra Carta' offers the basis of a recovery plan that puts Nature, People and Planet at the heart of global value creation – one that will harness the precious, irreplaceable power of Nature combined with the transformative innovation and resources of the private sector.

Speaking at the One Planet Summit in France on 11th January 2021 – HRH The Prince of Wales unveiled the Terra Carta (Earth Charter) – which provides a roadmap to 2030 for businesses to move towards an ambitious and sustainable future; one that will harness the power of Nature combined with the transformative power, innovation and resources of the private sector.
HRH The Prince of Wales is making an urgent appeal to private sector leaders around the world to join this endeavour and to give their support to the Terra Carta.
One of Terra Carta’s actions was initiated at the One Planet Summit in Paris, with the creation of a Natural Capital Investors Alliance targeting $10 billion by 2022.
About the Terra Carta
Deriving its name from the historic Magna Carta, which inspired a belief in the fundamental rights and liberties of people over 800 years ago, the Terra Carta aims to reunite people and planet, by giving fundamental rights and value to Nature, ensuring a lasting impact and tangible legacy for this generation.
Contact
For more information, please contact info@sustainable-markets.org
If you are interested in becoming a supporter of the Terra Carta including being publicly named, please email your CEO and company name to info@sustainable-markets.org
Supporters should have a sound ESG reputation and public credentials. It is preferable that the Global CEO be named.
Downloads
The Terra Carta has been designed by Sir Jony Ive (the former chief design officer at Apple) and his new team at LoveFrom.
Supporters
Brian Moynihan
Chairman and CEO | Bank of America
Pascal Soriot
CEO | AstraZeneca
Alan Jope
CEO | Unilever
Larry Fink
Chairman & CEO | BlackRock
Anne Richards
CEO | Fidelity International
Mahendra Singhi
Managing Director & CEO | Dalmia Cement (Bharat) Ltd.
Nicolaas Marais
CEO | Wells Fargo Asset Management
Ronald P. O’Hanley
Chairman and CEO | State Street
Carmine Di Sibio
Global Chairman & CEO | EY
Peter Flavel
CEO | Coutts
Benard Looney
CEO | BP
William B. Thomas
Chairman and CEO | KPMG International
Noel Quinn
Group CEO | HSBC
Anand Mahindra
Chairman | Mahindra Group
Peter Harrison
Group CEO | Schroders
David Fellah
Co-CEO, Founder | Manyone
Arlo Brady
CEO | Freuds
Sir Jony Ive
LoveFrom
David Craig
CEO | Refinitiv
Tony O'Sullivan
Founder | Pollination Group
Hubert Keller
Managing Partner | Lombard Odier
Will Gardiner
Group CEO | Drax
Benedikt Sobotka
CEO | Eurasian Resources Group
Dominic Blakemore
Group CEO | Compass Group
Sumant Sinha
Chairman and Managing Director | Renew power India
Niall Dunne
CEO | Polymateria
Pawel Kisielewski
CEO | CCm Technologies
Jennifer Holmgren
CEO | lanzatech
Eric Rondolat
Global CEO | Signify
John Holland-Kaye
CEO | Heathrow Airport
Stephane Hallaire
CEO & Founder | Reforest'Action
Peter Simpson
CEO | Anglian Water
Alessandro Lanaro
CEO | Modo
Mark Lapping
CEO | Aquapak
Louise O'Shea
CEO | Confused.com
Bill Brown
CEO | 8 Rivers and Net Power
Uday Bose
Managing Director | Boehringer Ingelheim UK & Ireland
Elliot Robertson
Chief Executive Officer | Robertson
Dr Karim El Solh
CEO | Gulf Capital
Peter Duff and Simon Boss
Chairman and Chief Executive | Shoosmiths
Dr.-Ing. Leonhard Birnbaum
COO (Incoming Chairman) | E.ON SE
Mark Evans
CEO | Telefonica UK (O2)
Liv Garfield
CEO | Severn Trent
Graeme Jenkins
Chief Executive Officer | Dobbies Garden Centres
Stephanie Pfeifer
CEO | IIGCC
Marc Palahí
Director | EFI
Jouni Keronen
CEO | Climate Leadership Coalition
Caspar von Koskull
Chairman | European Business Leaders Convention
Risto E. J. Penttila
Chief Coordinator | The Sea20 Initiative
Fiona Trappe
Director and Co-Founder | The Seaweed Alliance
Robert Nasi
Director General | CIFOR
Tony Simons
Director General | ICRAF
Nick Coates
Founder | BEAMZ Trust CIC
Jacqui Archer
Chair Person | Positive Impact Commerce
Henrik Hagemann
CEO and Co-Founder | Puraffinity
James Hygate
CEO | Green Fuels
Rod Holden
Founder and CEO | Natural Impact Group Pty Ltd
Philip Magor
CEO | Williamson Tea
Delvin Lane
CEO | Utility Team
Paul Denley
Chief Executive | Oakham Wealth Management Ltd
Gavin Birchall
Managing Director | DOSE Group
Johanna Joy Farrell
CEO | Agramondis
Steven Le Van
Owner | Le Toy Van
Dickon Leigh-Wood
CEO and Co-Founder | Climax Community
Mark Worrall
Chief Executive | Estates and Infrastructure Group
Cheryl Thallon
CEO and Founder | Viridian Nutrition
Pascal Gerrard FRSA
Founder | StreetCube
Giles Davies
Chairman and Founder | Conservation Capital (CC)
Caner Veli
Founder and CEO | Kind Community
Gareth Chambers
CEO | Around Noon
Martin Rose-King
Partner | Bounty Pest Control
David Inman, FRICS, CEnv
Director | David Inman Environmental Management Ltd (DIEM Ltd)
Lily Simpson
Founder and CEO | Detox Kitchen
Gerald Prolman
CEO | Everland Marketing
Davinder Raju
Director | Green Dentistry UK
Richard Lowden
CEO | Green Motion International
Mr Vuyo Jack
Co-Founder and Patron | Growth Catalyst Fund
Robert Whitton
Founder and Group CEO | Impact Capital
Lisa Franklin
CEO and Founder | Lisa Franklin
Mr Manav Bansal
CEO | Neev Fund
John Mavrak and Dr. Riadh Toukabri
Chairman and President | Peace City . World, Limited
Bradley Reames and Claire Flower
Founders | Peartree Cleaning Services Ltd
Alexander Ochs
CEO | SD Strategies
John D Criste
President and Principal | Terra Nova Planning and research INC
Darshita Gillies
Founder and CEO | Maanch
Akhil Handa
CEO and Founder | Earth 51
Graham Brown
Managing Director | Forces Recruitment Solutions Group Ltd
Chris Ledgard
Company Director | Astute Transformations
Kevin M 'Doherty and Theresa Kahn O'Doherty
CEOs | Calibre Gold Ltd
Matt Maynard
Joint Founder | EarthRise Productions
Andy Bownds and Gee Elliott
Co-Founders | Eco Brixs
Simon Morrish
CEO | Ground Control Ltd
Geoff van Sonsbeeck
CEO | House of Baukjen
James Wright
Managing Director | Judes Carbon Negative Ice Cream
Mario Méndez
CEO | Magazine Automotor
Renat Heuberger
CEO | South Pole
Steve Lister
Managing Director | SteveLister.com
Karen Simmonds
Founder | Travel Matters
Gunnlaugur Erlendsson
CEO | ENSO
Henry Bishop
Company Director | Furthr
Andrew Lawson
Director | Cornelia James
Marcus Moir
Chairman | Hexcite Group
Peter Anderson
Managing Partner | Troup Bywaters + Anders
Doug S. Smith
Managing Partner | Blackmoor Investment Partners Limited
David McFarlane
Director | SP Broadway
Cain Blythe
Managing Director | Ecosulis
Steve Stansfield
CEO | Flatfish
Edward Magor
CEO and Founder | Herne Ltd
Kristopher Tillery
Winemaker and Proprietor | Noble Hill Wine Estate
Fiona O’Connell
Managing Director | Stockton Drilling Limited
Matthew Newman
CEO | TechInnocens
Michael Hughes
Managing Director and Founder | Wild Dog Design
Tomas Mateos Werner
CEO | Kazakhstan Kagazy PLC
Jason Burroughs
Managing Director | Perfect Colours Limited
Wesley Burden
Owner | Docker Bakery
Kev Draper
Founder and CEO | Float8 Ltd