
As part of the Sustainable Markets Initiative, HRH The Prince of Wales, announces the ‘Terra Carta’ – a charter that puts sustainability at the heart of the private sector.
HRH The Prince of Wales’s urgent appeal comes as HRH marks 50 years of campaigning for the environment.
Marking a year since HRH announced his Sustainable Markets Initiative at Davos, the Terra Carta offers the basis of a recovery plan to 2030 that puts Nature, People and Planet at the heart of global value creation.
The 'Terra Carta' offers the basis of a recovery plan that puts Nature, People and Planet at the heart of global value creation – one that will harness the precious, irreplaceable power of Nature combined with the transformative innovation and resources of the private sector.

Speaking at the One Planet Summit in France on 11th January 2021 – HRH The Prince of Wales unveiled the Terra Carta (Earth Charter) – which provides a roadmap to 2030 for businesses to move towards an ambitious and sustainable future; one that will harness the power of Nature combined with the transformative power, innovation and resources of the private sector.
HRH The Prince of Wales is making an urgent appeal to private sector leaders around the world to join this endeavour and to give their support to the Terra Carta.
One of Terra Carta’s actions was initiated at the One Planet Summit in Paris, with the creation of a Natural Capital Investors Alliance targeting $10 billion by 2022.
About the Terra Carta
Deriving its name from the historic Magna Carta, which inspired a belief in the fundamental rights and liberties of people over 800 years ago, the Terra Carta aims to reunite people and planet, by giving fundamental rights and value to Nature, ensuring a lasting impact and tangible legacy for this generation.
Contact
For more information, please contact info@sustainable-markets.org
If you are interested in becoming a supporter of the Terra Carta including being publicly named, please email your CEO and company name to info@sustainable-markets.org
Supporters should have a sound ESG reputation and public credentials. It is preferable that the Global CEO be named.
Downloads
The Terra Carta has been designed by Sir Jony Ive (the former chief design officer at Apple) and his new team at LoveFrom.
Supporters
Brian Moynihan
Chairman and CEO | Bank of America
Pascal Soriot
CEO | AstraZeneca
Alan Jope
CEO | Unilever
Larry Fink
Chairman & CEO | BlackRock
Anne Richards
CEO | Fidelity International
Mahendra Singhi
Managing Director & CEO | Dalmia Cement (Bharat) Ltd.
Nicolaas Marais
CEO | Wells Fargo Asset Management
Ronald P. O’Hanley
Chairman and CEO | State Street
Carmine Di Sibio
Global Chairman & CEO | EY
Peter Flavel
CEO | Coutts
Benard Looney
CEO | BP
William B. Thomas
Chairman and CEO | KPMG International
Noel Quinn
Group CEO | HSBC
Anand Mahindra
Chairman | Mahindra Group
Peter Harrison
Group CEO | Schroders
David Fellah
Co-CEO, Founder | Manyone
Arlo Brady
CEO | Freuds
Sir Jony Ive
LoveFrom
David Craig
CEO | Refinitiv
Tony O'Sullivan
Founder | Pollination Group
Hubert Keller
Managing Partner | Lombard Odier
Will Gardiner
Group CEO | Drax
Benedikt Sobotka
CEO | Eurasian Resources Group
Dominic Blakemore
Group CEO | Compass Group
Sumant Sinha
Chairman and Managing Director | Renew power India
Niall Dunne
CEO | Polymateria
Pawel Kisielewski
CEO | CCm Technologies
Jennifer Holmgren
CEO | lanzatech
Eric Rondolat
Global CEO | Signify
John Holland-Kaye
CEO | Heathrow Airport
Peter Simpson
CEO | Anglian Water
Alessandro Lanaro
CEO | Modo
Mark Lapping
CEO | Aquapak
Stephane Hallaire
CEO & Founder | Reforest'Action
Henrik Hagemann
CEO and Co-Founder | Puraffinity
James Hygate
CEO | Green Fuels
Rod Holden
Founder and CEO | Natural Impact Group Pty Ltd
Philip Magor
CEO | Williamson Tea
Delvin Lane
CEO | Utility Team
Paul Denley
Chief Executive | Oakham Wealth Management Ltd
Gavin Birchall
Managing Director | DOSE Group
Johanna Joy Farrell
CEO | Agramondis
Steven Le Van
Owner | Le Toy Van
Dickon Leigh-Wood
CEO and Co-Founder | Climax Community
Mark Worrall
Chief Executive | Estates and Infrastructure Group
Cheryl Thallon
CEO and Founder | Viridian Nutrition
Pascal Gerrard FRSA
Founder | StreetCube
Giles Davies
Chairman and Founder | Conservation Capital (CC)
Stephanie Pfeifer
CEO | IIGCC
Marc Palahí
Director | EFI
Jouni Keronen
CEO | Climate Leadership Coalition
Caspar von Koskull
Chairman | European Business Leaders Convention
Risto E. J. Penttila
Chief Coordinator | The Sea20 Initiative
Robert Nasi
Director General | CIFOR
Tony Simons
Director General | ICRAF
Caner Veli
Founder and CEO | Kind Community