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As part of the Sustainable Markets Initiative, HRH The Prince of Wales, announces the ‘Terra Carta’ – a charter that puts sustainability at the heart of the private sector. 

HRH The Prince of Wales’s urgent appeal comes as HRH marks 50 years of campaigning for the environment.

Marking a year since HRH announced his Sustainable Markets Initiative at Davos, the Terra Carta offers the basis of a recovery plan to 2030 that puts Nature, People and Planet at the heart of global value creation.

The 'Terra Carta' offers the basis of a recovery plan that puts Nature, People and Planet at the heart of global value creation – one that will harness the precious, irreplaceable power of Nature combined with the transformative innovation and resources of the private sector.

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Speaking at the One Planet Summit in France on 11th January 2021 – HRH The Prince of Wales unveiled the Terra Carta (Earth Charter) – which provides a roadmap to 2030 for businesses to move towards an ambitious and sustainable future; one that will harness the power of Nature combined with the transformative power, innovation and resources of the private sector.

HRH The Prince of Wales is making an urgent appeal to private sector leaders around the world to join this endeavour and to give their support to the Terra Carta.

One of Terra Carta’s actions was initiated at the One Planet Summit in Paris, with the creation of a Natural Capital Investors Alliance targeting $10 billion by 2022.

About the Terra Carta

Deriving its name from the historic Magna Carta, which inspired a belief in the fundamental rights and liberties of people over 800 years ago, the Terra Carta aims to reunite people and planet, by giving fundamental rights and value to Nature, ensuring a lasting impact and tangible legacy for this generation.


For more information, please contact info@sustainable-markets.org

If you are interested in becoming a supporter of the Terra Carta including being publicly named, please email your CEO and company name to info@sustainable-markets.org

Supporters should have a sound ESG reputation and public credentials. It is preferable that the Global CEO be named.


The Terra Carta has been designed by Sir Jony Ive (the former chief design officer at Apple) and his new team at LoveFrom.


  • Brian Moynihan

    Chairman and CEO | Bank of America

  • Pascal Soriot

    CEO | AstraZeneca

  • Alan Jope

    CEO | Unilever

  • Larry Fink

    Chairman & CEO | BlackRock

  • Anne Richards

    CEO | Fidelity International

  • Mahendra Singhi

    Managing Director & CEO | Dalmia Cement (Bharat) Ltd.

  • Nicolaas Marais

    CEO | Wells Fargo Asset Management

  • Ronald P. O’Hanley

    Chairman and CEO | State Street

  • Carmine Di Sibio

    Global Chairman & CEO | EY

  • Peter Flavel

    CEO | Coutts

  • Benard Looney

    CEO | BP

  • William B. Thomas

    Chairman and CEO | KPMG International

  • Noel Quinn

    Group CEO | HSBC

  • Anand Mahindra

    Chairman | Mahindra Group

  • Peter Harrison

    Group CEO | Schroders

  • David Fellah

    Co-CEO, Founder | Manyone

  • Arlo Brady

    CEO | Freuds

  • Sir Jony Ive


  • David Craig

    CEO | Refinitiv

  • Tony O'Sullivan

    Founder | Pollination Group

  • Hubert Keller

    Managing Partner | Lombard Odier

  • Will Gardiner

    Group CEO | Drax

  • Benedikt Sobotka

    CEO | Eurasian Resources Group

  • Dominic Blakemore

    Group CEO | Compass Group

  • Sumant Sinha

    Chairman and Managing Director | Renew power India

  • Niall Dunne

    CEO | Polymateria

  • Pawel Kisielewski

    CEO | CCm Technologies

  • Jennifer Holmgren

    CEO | lanzatech

  • Eric Rondolat

    Global CEO | Signify

  • John Holland-Kaye

    CEO | Heathrow Airport

  • Peter Simpson

    CEO | Anglian Water

  • Alessandro Lanaro

    CEO | Modo

  • Mark Lapping

    CEO | Aquapak

  • Louise O'Shea

    CEO | Confused.com

  • Bill Brown

    CEO | 8 Rivers and Net Power

  • Uday Bose

    Managing Director | Boehringer Ingelheim UK & Ireland

  • Elliot Robertson

    Chief Executive Officer | Robertson

  • Stephane Hallaire

    CEO & Founder | Reforest'Action

  • Henrik Hagemann

    CEO and Co-Founder | Puraffinity

  • James Hygate

    CEO | Green Fuels

  • Rod Holden

    Founder and CEO | Natural Impact Group Pty Ltd

  • Philip Magor

    CEO | Williamson Tea

  • Delvin Lane

    CEO | Utility Team

  • Paul Denley

    Chief Executive | Oakham Wealth Management Ltd

  • Gavin Birchall

    Managing Director | DOSE Group

  • Johanna Joy Farrell

    CEO | Agramondis

  • Steven Le Van

    Owner | Le Toy Van

  • Dickon Leigh-Wood

    CEO and Co-Founder | Climax Community

  • Mark Worrall

    Chief Executive | Estates and Infrastructure Group

  • Cheryl Thallon

    CEO and Founder | Viridian Nutrition

  • Pascal Gerrard FRSA

    Founder | StreetCube

  • Giles Davies

    Chairman and Founder | Conservation Capital (CC)

  • Caner Veli

    Founder and CEO | Kind Community

  • Gareth Chambers

    CEO | Around Noon

  • Martin Rose-King

    Partner | Bounty Pest Control

  • David Inman, FRICS, CEnv

    Director | David Inman Environmental Management Ltd (DIEM Ltd)

  • Lily Simpson

    Founder and CEO | Detox Kitchen

  • Gerald Prolman

    CEO | Everland Marketing

  • Davinder Raju

    Director | Green Dentistry UK

  • Richard Lowden

    CEO | Green Motion International

  • Mr Vuyo Jack

    Co-Founder and Patron | Growth Catalyst Fund

  • Robert Whitton

    Founder and Group CEO | Impact Capital

  • Lisa Franklin

    CEO and Founder | Lisa Franklin

  • Mr Manav Bansal

    CEO | Neev Fund

  • Dr. Riagh Toukabri

    Chairman | Peace City . World, Limited

  • Bradley Reames and Claire Flower

    Founders | Peartree Cleaning Services Ltd

  • Alexander Ochs

    CEO | SD Strategies

  • John D Criste

    President and Principal | Terra Nova Planning and research INC

  • Darshita Gillies

    Founder and CEO | Maanch

  • Stephanie Pfeifer


  • Marc Palahí

    Director | EFI

  • Jouni Keronen

    CEO | Climate Leadership Coalition

  • Caspar von Koskull

    Chairman | European Business Leaders Convention

  • Risto E. J. Penttila

    Chief Coordinator | The Sea20 Initiative

  • Fiona Trappe

    Director and Co-Founder | The Seaweed Alliance

  • Robert Nasi

    Director General | CIFOR

  • Tony Simons

    Director General | ICRAF