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    As part of the Sustainable Markets Initiative, The former Prince of Wales, launched the Terra Carta in 2021 – a mandate that puts sustainability at the heart of the private sector.

    Marking a year since The former Prince of Wales announced his Sustainable Markets Initiative at Davos in 2020, the Terra Carta is the guiding mandate for the Sustainable Markets Initiative, providing a proposed set of principles to 2030 that puts Nature, People and Planet at the heart of global value creation.

    The 'Terra Carta' offers the basis of a recovery plan that puts Nature, People and Planet at the heart of global value creation – one that will harness the precious, irreplaceable power of Nature combined with the transformative innovation and resources of the private sector.

    His Majesty King Charles III, then The Prince of Wales
    HRH talking about the Terra Carta

    About the Terra Carta Name

    Deriving its name from the historic Magna Carta, which inspired a belief in the fundamental rights and liberties of people over 800 years ago, the Terra Carta aims to reunite people and planet, by giving fundamental rights and value to Nature, ensuring a lasting impact and tangible legacy for this generation.

    Terra Carta Programme

    The Terra Carta is a mandate setting ambitious and practical action to help the private sector accelerate their progress towards a sustainable future.

        Alignment with the Terra Carta

        Commonwealth Countries

        In the 2022 Commonwealth Heads of Government Leaders statement , the leaders of all 56 Commonwealth Countries commended His Majesty King Charles III, then The Prince of Wales, on the creation of the Terra Carta for Nature, People, and Planet, and recognised its value as a blueprint for public-private collaboration in making markets sustainable for the future. 


        The C40 , a global network of mayors, from 96 of the world’s leading cities have also affirmed their support for the Sustainable Market’s Initiative, including the blueprint set out in the Terra Carta for the transition to a sustainable future.


        If your organisation would like to learn more about the Terra Carta Programme, please contact info@sustainable-markets.org


        The Terra Carta has been designed by Sir Jony Ive (the former chief design officer at Apple) and his new team at LoveFrom.