Terra Carta
Building a sustainable future
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For Nature, People, and Planet
For more than five decades, The former Prince of Wales has been a champion for the fight against climate change and biodiversity loss.
Launched by The former Prince of Wales at The World Economic Forum 2020 Annual Meeting in Davos, and under the mandate of the Terra Carta, the Sustainable Markets Initiative's mission is to build a coordinated global effort to enable the private sector to accelerate the transition to a sustainable future.
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Making an Impact
500+
CEOs pledged support for the Terra Carta
66
Global Organisations awarded with Terra Carta Seal
19
CEO-led Task Forces
180+
Global CEO Task Force members
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The Terra Carta, a charter for change
In sustainable markets, the economy operates in favour of people and planet while contributing to growth and prosperity. The Terra Carta is the charter that provides a roadmap to 2030 for businesses to move towards sustainable markets; one that will harness the power of Nature combined with the transformative power, innovation and resources of the private sector.
Under the mandate of the Terra Carta, the Sustainable Markets Initiative will encourage three major market transformations:
A dramatic shift in corporate strategies and operations
A reformed global financial system
An enabling environment that attracts investment and incentivises action
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Sustainable Markets Initiative
Vision
A sustainable future for Nature, People, and Planet.
Mission
To build a coordinated global effort to enable the private sector to accelerate the transition to a sustainable future.
Action
The former Prince of Wales is gathering a global ‘coalition of the willing’ who share the vision around the need to accelerate global progress towards a sustainable future.
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Convening Decision Makers
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Task Forces
SMI's private sector CEOs come together in Task Forces by sector to drive collective action towards a sustainable future. The CEOs set priorities and oversee progress made by working groups.
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Country Engagement
SMI engages countries around the world to accelerate and scale their transition efforts. It does this by linking them to expertise and investment to realise sustainability priorities, and by convening Country Councils to support national transition plans.
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Founding and Strategic Partnerships
The 'coalition of the willing' supporting the SMI includes representatives across public, private, and philanthropic sectors to help accelerate a sustainable future.
Unlocking Investment
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Natural Capital Investment Alliance (NCIA)
The NCIA is a key vehicle to delivering on the Terra Carta's ambitions. At COP26, the NCIA announced a commitment to mobilise at least $10 Billion in investment into Natural Capital assets in 2022, with an ambition to scale that investment in coming years.
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Scaling Private Sector Investment (SPSI)
Led by top professional services companies, the goal of the SPSI Initiative is to find new ways to harness private capital and bring together critical stakeholders to work towards the standardisation that is essential to scaling private capital flows.
Inspiring Innovation
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Terra Carta Design Lab
The Terra Carta Design Lab is a collaboration with the Royal College of Art. It invites the world’s most talented design students to design high-impact, low-cost solutions for Nature, People, and Planet.
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RE:TV
A content platform showcasing the most inspiring business innovations and ideas for a sustainable future through a series of films curated by the editor-in-chief, The former Prince of Wales.
Stay updated
Latest news
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Press release from the SMI 18 January 2023 The Sustainable Market Initiative publishes 2022 Impact Report
The Sustainable Markets Initiative (SMI) has published its 2022 Impact Report, showcasing action taken towards an ambitious and sustainable future over the past 12 months
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Press release from the SMI 17 January 2023 Sustainable Markets Initiative’s Asset Manager and Asset Owner Task Force Builds Momentum for Industry Leading Transition Categorisation Framework To Mobilize Investment Capital
The Sustainable Markets Initiative’s Asset Manager and Asset Owner Task Force demonstrate the necessity of investing in the transition to achieve net zero
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Press release from the SMI 11 January 2023 2022 Terra Carta Seal
19 companies awarded the Terra Carta Seal in recognition of their commitment to creating a sustainable future
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Press release from the SMI 12 December 2022 The Sustainable Markets Initiative launches a Hospitality and Tourism Task Force to accelerate sustainability
Task Force will focus on creating new business models, reducing emissions, and investing in people to support a sustainable hospitality and tourism sector and communities
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c40 Statement 17 November 2022 C40 Network Support for Terra Carta
C40 cities are setting ambitious targets to collectively halve emissions by 2030 and reach carbon neutrality by 2050 at the latest.
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Press release from the SMI 11 November 2022 Convening power of the Sustainable Markets Initiative on full display at the COP27 Terra Carta Action Forum
Global CEOs and world leaders discussed how to accelerate change whilst keeping Nature, People and Planet at the core of industry and financial services
Available for download
Resources
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Refinitiv May 2021 Energy Transition
Roundtable briefing note.
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Refinitiv April 2021 Private Equity and Sustainability
Roundtable briefing note.
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Sustainable Markets March 2021 The Circular Bioeconomy Alliance Leaflet
The Circular Bioeconomy Alliance has been established to accelerate the transition to a circular bioeconomy that is climate neutral, inclusive and prospers in harmony with nature.
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Refinitiv March 2021 Plastics
Roundtable briefing note.
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Refinitiv February 2021 Shipping
Roundtable briefing note.
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Refinitiv February 2021 Insurance
Roundtable briefing note.