Industry Task Force
Aviation Hub
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Securing Net Zero Flight
The aviation industry has come together to form the Sustainable Markets Initiative’s Aviation Hub, coalescing activities to secure aviation’s goal of net zero emissions by 2050. This Hub supports the broader focus areas of the Sustainable Markets Initiative, Nature, People and Planet as well as its Terra Carta Mandate.
Aviation underpins the global economy: Facilitating international trade, encouraging investment and bringing people together. Crucially, in a world worth flying, aviation’s future has to be carbon free. Flying without fossil fuels is possible, however action is required to take solutions like Sustainable Aviation Fuel (SAF) from a proven concept to commercially viable.
During COP27, the Hub unveiled a SAF pocket guide , designed to encourage uptake amongst the business community. The Sustainable Markets Initiative's network of business leaders have the influence to make SAF flight an everyday reality, reaching the ATF’s ’30 by 30’ target – The business community committing to 30% SAF usage in corporate travel by 2030.
Most recently, the Hub conducted a survey from April to May 2025 assessing awareness, readiness, and perceptions of Sustainable Aviation Fuel (SAF) among corporate airline customers. Read the results.
News and Resources
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Report 27 June 2025 Corporate Adoption of Sustainable Aviation Fuel (SAF)
In 2024, the Corporate SAF Working Group was launched within the SMI's Aviation Hub. To guide this work, a survey was conducted from April to May 2025 assessing awareness, readiness, and perceptions of Sustainable Aviation Fuel (SAF) among corporate airline customers. With responses across sectors including aviation, finance, consulting, logistics, and tech, we’ve uncovered some powerful insights.
Read the report
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Pocket Guide 08 November 2022 Network of industry leaders launch first-of-its-kind guide to accelerate uptake of sustainable aviation fuel
This new SAF pocket guide demonstrates to businesses how to lead the charge and implement SAF into their corporate net zero goals by committing to regular use of the fuel. Read the press release here.
Read the pocket Guide