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Sport speaks to the world in ways that few things can
The Sustainable Markets Initiative, and members Sky Sports Online and the Marylebone Cricket Club, have come together to demonstrate exactly that, using Lord's Cricket Ground as a powerful case study in what sustainable excellence looks like in practice
🏏 100% renewable electricity
🏏 Zero waste to landfill since 2010
🏏 15% reduction in energy consumption since 2019
🏏 90% of spectators arriving by sustainable means
But the deeper message is about all of us.
Governments and businesses have a critical role to play. So do consumers.
The choices made every day, by hundreds of communities, businesses and governments, are what ultimately drive the integrated transformation the sustainable transition demands.
By combining the heritage and influence of Lord’s, the millions of Sky Sports fans across the globe, and the leadership and network of the Sustainable Markets Initiative, this cross-industry collaboration will make the sustainable transition accessible, tangible and compelling for audiences everywhere.
Heritage and responsibility, side by side. This is private sector leadership in action.
This is The Growth Story of Our Time, told through one of the world's greatest sports.