3 September 2026, London, UK: The Sustainable Markets Initiative (SMI), founded by His Majesty King Charles III in 2020 when he was Prince of Wales, has appointed England international cricketer, Maia Bouchier, as an SMI Terra Carta Ambassador in recognition of her commitment to accelerating the sustainable transition in sport.

The SMI Ambassador Programme involves distinguished global leaders across disciplines who serve as high-level representatives, storytellers, and advocates of the SMI, Terra Carta and Astra Carta. Alongside the SMI’s Founder and its CEO community, the Ambassadors help to educate, inspire, and engage the world in accelerating a sustainable future.

Born in London, Maia Bouchier made her England debut in 2021 and has since established herself as one of the leading talents in women’s cricket, earning recognition for her contributions on the international stage and in franchise competitions around the world. Alongside her impressive performance on the pitch, with Maia scoring her second ODI century just this week, she uses her platform to champion the sustainable transition in sport and encourage fans and fellow athletes to make more conscious choices.

Maia Bouchier said: “Scaling sustainability in sport takes the same discipline and commitment as scoring runs on the cricket pitch, and just as importantly, it requires a team working together towards a shared goal. It is an honour to join the Sustainable Markets Initiative as a Terra Carta Ambassador, and I am looking forward to joining forces with fellow athletes and fans to make sustainability a default part of how we play and compete, in cricket and across the wider sports ecosystem.”

Jennifer Jordan-Saifi, CEO of the Sustainable Markets Initiative, said: “Maia Bouchier’s rise as one of the brightest talents in women's cricket, alongside her commitment and enthusiasm to help make sport more sustainable , makes her a powerful advocate for the Sustainable Markets Initiative. In her role as SMI Terra Carta Ambassador, Maia’s expertise and passion will be critical in raising awareness and turning sustainable sporting ambitions into action.”

Sport reaches more than four billion fans worldwide, giving it a rare ability to shift behaviour and mobilize people at scale. As the private sector’s ‘go-to’ CEO platform for driving the sustainable transition, the SMI connects key stakeholders across the global sporting ecosystem, intersecting innovation, science, finance and beyond to accelerate private-sector progress in the industry.

The SMI’s Sport Pathfinder brings together leaders from across the sport value chain to address systems-level problems and opportunities that no one company or industry can solve alone. Its work highlights how sponsors, venues, broadcasters, and governing bodies can drive a default sustainable approach across global sport ecosystems and how the SMI is uniquely positioned to coordinate delivery.