Sustainable Markets Initiative
Building a Sustainable Future
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For Nature, People, and Planet
The Sustainable Markets Initiative is the world’s go-to private sector organization for sustainable transition; characterized by our unique brand of 'private sector diplomacy'.
With the vision of our founder, His Majesty King Charles III, and our unique convening power, the Sustainable Markets Initiative facilitates action between world leaders and CEOs to position sustainability at the heart of global value creation.
Together, we seek to mobilize the trillions of dollars required to achieve a sustainable future. Investment at this scale requires global systems-level change with a default sustainable orientation across markets, industries and supply chains. Here, our mandates, the Terra Carta and Astra Carta, provide practical private sector trajectories.
The Sustainable Markets Initiative believes that with bold ambition and courageous leadership, we can seize a new era of global prosperity that will last for generations to come. We call this ‘The Growth Story of Our Time’.
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Latest news
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Market Signals Update 18 June 2025 The SMI presents 5th Annual Market Signals Update to the G7
A Private Sector Call to Action: How G7 Governments Can Accelerate the Transition to a Sustainable Future
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Press release from the SMI 04 June 2025 22 cities unite in new global partnership to strengthen urban resilience through public health and prevention
A new global partnership launched by the Resilient Cities Network and the Sustainable Markets Initiative’s Health Systems Task Force, with support from Reckitt and Bupa, will empower 22 cities to lead preventative, climate-smart, public health action.
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Press release from the SMI 14 May 2025 Africa’s Top Clean Energy Start-ups Crowned in Octopus Energy and Sustainable Markets Initiative Award
Africa’s top clean energy trailblazers have been crowned in the first Africa Energy Entrepreneurship Award, launched by Octopus Energy and the Sustainable Markets Initiative (SMI) Africa Council.
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Press release from the SMI 01 April 2025 Multi-sector partnership launches in Camden, as leading employers unite to tackle air pollution and respiratory health
The Camden Breathe Better Charter has been launched as an SMI Lighthouse Project led by Reckitt, Bupa and GSK as members of the Sustainable Markets Initiative’s Health Systems Taskforce.
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Press release from the SMI 24 March 2025 Private sector organisations launch new Sustainable Markets Initiative project with an ambition to scale regenerative farming globally
A new farm Lighthouse Project has today been launched by the Sustainable Markets Initiative to demonstrate the importance of cross-sector collaboration when it comes to driving the adoption of regenerative farming.
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Press release from the SMI 03 March 2025 Global healthcare leaders expand China renewable power programme with suppliers to support decarbonization of value chain
Collaboration across the health sector in China could result in annual emissions savings of 250,000 tonnes per year, the equivalent of taking 50,000 cars off the road.
Sustainable Markets Initiative Limited
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