The Sustainable Markets Initiative

Poster: SMI overview hero video

Towards sustainable markets

For more than five decades, His Royal Highness The Prince of Wales has been a champion for the fight against climate change and biodiversity loss. 

With the Sustainable Markets Initiative, His Royal Highness is gathering a global ‘coalition of the willing’ who share the vision around the need to accelerate global progress towards a sustainable future.

The Sustainable Markets Initiative was launched by His Royal Highness at The World Economic Forum 2020 Annual Meeting in Davos together with a 10-point action plan to kickstart bold and imaginative action across the next decade.

HRH Prince Charles interviewed
His Royal Highness's call to action

Delivering action and results

The Sustainable Markets Initiative currently consists of several programmes aimed at creating global engagement, inspiring change and accelerating investments towards sustainable markets.

Industry Roundtables

A series of industry and issue-specific roundtables bringing together system innovators, investors and decision-makers to start charting the course and committing to tangible actions. 

During its first year, the Sustainable Markets Initiative has hosted more than a dozen roundtable discussions and brought hundreds of business leaders into the discussion.

Roundtable - Aviation 2020

Country engagement

Engaging with country leaders to support their transition efforts and to link them with industry and investment that are in line with their national transition priorities with the aim of facilitating acceleration and scale.

Thumbnail - HRH Davos speech


A content platform showcasing the most inspiring business innovations and ideas for a sustainable future through a series of films curated by editor-in-chief, HRH The Prince of Wales. 

RE:TV went live in September 2020 at the 75th United Nations General Assembly to promote the Sustainable Markets Initiative globally.

Poster: RE:TV hero video

Online marketplace

A global and comprehensive online marketplace designed to accelerate connectivity between great sustainability initiatives and the money that can make them happen.

This is where hundreds of essential sustainability projects meet and match thousands of visionary, high impact investors.

The marketplace will launch in the first half of 2021.

Poster: Marketplace video loop

Flagship initiatives

  • SMI Nature and Economy Centers (Living Labs), a global network of centers demonstrating the power of biodiversity regeneration and a Nature-inspired economy to catalyse local jobs, livelihoods and green economic growth.

  • A global award to recognize credible plans to accelerate the transition to a sustainable future.

  • The Top 100 is an SMI Flagship initiative intended to showcase corporations and investment funds that have the greatest positive environmental impact.

Flagship initiatives

I have dedicated much of my life to the restoration of harmony between humanity, Nature and the environment, and to the encouragement of corporate social and environmental responsibility. Quite frankly, it has been a bit of an uphill struggle. But, now, it is time to take it to the next level.

HRH The Prince of Wales
Poster: HRH quote Davos video loop