A call to action
In response to the increasing threats posed by climate change and biodiversity loss, His Royal Highness The Prince of Wales created the Sustainable Markets Initiative and Council, in collaboration with the World Economic Forum, in September 2019.
A series of industry-specific roundtables will be held throughout 2020 to develop and accelerate industry transitions to sustainable markets and rapid decarbonization by 2030. These roundtables will bring together system innovators, investors and decision makers to start charting the course and committing to tangible actions over the coming year.
The Sustainble Markets Council
The Sustainable Markets Council (SMC) serves as an advisory body to identify innovative approaches to sustainable market creation. The SMC itself is not constituted as a funding nor an implementing mechanism, but instead aims to enable and structure solutions which might then be delivered by the countries, partners, companies and individuals involved.